Get personal if you are trying to find a new business idea

Have you noticed how many great business ideas stem from someone trying to find a solution to a problem or challenge they are experiencing at a personal level? I was reading this morning about the highly successful US organic and vegan health food business, Aloha, which was started by its founder as a result of him not being able to get access to great food options for himself. Being vegan myself, this resonated with me, and it’s a similar story I hear from many women entrepreneurs I meet and talk to. Their inspiration for their business ideas stemmed from the need to find particular niche products in their own lives, or to solve an irritating problem affecting their communities. Often the best business ideas come when it’s personal and you are trying to tap into a pain-point that affects you and those around you, because the chances are if you are experiencing that challenge, others are too - and that represents a business opportunity to be capitalized on.