Trust your intuition in business

The well known phrase ‘trust your gut’ can be applied to the world of entrepreneurship when it comes to making the right business decisions, because so much comes down to intuition. It could be intuition in terms of what might succeed in terms of new product or service innovations; or it could be gut feel about people - employees, clients, or partners. In business and in life, we get an instinctive feeling about things, but often we dispel that intuitive notion and instead make decisions based on other factors. Yet how often does our gut feel prove to be correct? Often we instinctively know what feels right, and we need to start trusting our intuition and that gut feel more. There is a well known saying that goes: “Never apologise for trusting your intuition - your brain can play tricks, your heart can make you blind, but your gut is always right.”