The world is ready for Africa’s luxury brands

As someone who spends her life traveling to different cities around the African continent and the rest of the world constantly, I am exposed to the sheer size of the luxury goods market. Just walking through airports or city shopping districts, I get to see the proliferation of global luxury brands, from handbags and scarves, to footwear and clothing, all carried and worn as visual status symbols. It’s estimated that the global luxury goods industry is worth more than $1.5 trillion, and it is set to grow year on year. it’s time that Africa’s luxury brand builders got a share of this exciting marketplace. There is no doubt that the continent has a new generation of talented women entrepreneurs creating luxury products and brands with the potential to break through. But getting that all important exposure is key. When we showcased 10 leading women luxury brand builders from the African continent and the Diaspora at our Startup Night! Africa London event earlier this year, the event generated a huge amount of interest. We continue to harness the power of digital media to help expose these high growth potential African luxury brands to the world. It’s only a matter of time before we see them making their mark in key cities globally, taking their place alongside the powerhouse luxury brands that have been around for decades.  

Have yourself an inspired entrepreneurial day! - Melanie