• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Folly or fortune – the youth dividend

May 7, 2017 Melanie Hawken

by Amanda Khoza, Divisional Director: Transformation & Inclusion, Liberty Group

““We cannot always build the future for our youth, but we can build our youth for the future.””
— Franklin D. Roosevelt

To be young in Africa today is to carry within you hopeful and delusional optimism about your future as you survey the unemployment lines from a high-rise office that you will occupy. It is despairing to talk about the youth unemployment rates as I watch my sanguine nephews, one in final year of university and the other in matric, discuss their post-learning options. Especially when the OECD UNDP 2016 Africa Economic Outlook Report states that 9 out of 10 working youth between 15-24 years of age are poor or likely to be poor.

 

This report infers that these young people are  underemployed or not fully resourced to optimise on the job opportunity (which could be for a myriad of reasons such as high living costs, low salaries, or taking on survival jobs out of desperation). I call this subsistence employment – made just to survive, not thrive. And this is for those that have jobs. How about those that don’t? At the recent World Economic Forum held in Durban, much was said about the imperative of youth employment and empowerment. Even so, The African Union has marked 2017 as the Year of Harnessing the Demographic Dividend Through Investments in Youth – the burning questions are what this means and what this will look like. We need to turn the optimism from potential to probable to possible – we owe it to our youth, we owe it to ourselves.

Creating economic opportunities for youth is the continent’s most urgent challenge – more so where youth unemployment and disillusionment ranks high. What will happen when the youth leave their institutions of learning and start looking for work? In our corporates that don’t have the capacity to absorb them? Realistically, recent headcount trends reflect a decline in employment opportunities by those institutions that have traditionally created jobs. It would be sheer folly were we not to harness the youth dividend to address a glaring opportunity to turn our fortunes. Moreover, this growing base can be tapped into to address our economic woes as a resource for economic growth. 

We need to expand our aperture of career guidance that mostly teaches youth about job options, job seeking and securing skills; and open their minds to alternatives that positions them as innovators, entrepreneurs and employers.  

Starting in the school curricula; that is how we relevantly change the narrative of “what do you want to be when you grow up?” 

I sense a question about how do we support the youth to turn their ideas into businesses and provide them with sufficient financial and non-financial support to sustain them? This is so valid when the formal sector requires financial statements as an entry to access to funding; as well as references and a track record as a consideration for access to markets. As we change the youth-think process, we need investors, funders and procurers to expand their existing definitions of risk and return and contribute to enabling Africa’s youth dividend for the benefit of all. 

An inclusive economy requires co-creative, integrative input and investing into youth entrepreneurship for meaningful job creation. 

Innovative incubation, mentorship and funding strategies that address the potential in our midst are necessary for our own preservation. Initiatives such as the Standard Bank Incubator and the Liberty Blue Skies Programme are designed to contribute in changing the trajectory of youth unemployment and entrepreneurship. These create relevant programme structures and content as well as non-traditional networks that allow for cross funding through the swapping of services as well as forming joint ventures that allow for more substantive, rather than subsistence, businesses.

If we remain stuck in our ways, we must not be shocked when the dividend doesn’t pay and its idle hand pickets our corporates to ruin. If we all adopt youth-think as a way of being conscious of the value of how the present impacts the future, we stand a good chance. Just as Victor Hugo lyrically said, “forty is the old age of youth; fifty the youth of old age.”


Amanda Khoza is the Divisional Director: Transformation & Inclusion at Liberty Group, based in Johannesburg, South Africa. She is a passionate advocate for economic empowerment, financial literacy, and believes in the power of entrepreneurship to make real and lasting societal change happen on the African continent. Amanda is championing a host of initiatives for women entrepreneurs in South Africa, including partnering with Lionesses of Africa on the Lioness Lean In Liberty Sessions programme for intrapreneurs at Liberty, supporting The Mix newsletter each month as an impact partner, and joining with Standard Bank as the impact partners for the Lionesses of Africa Accelerator programme series in Johannesburg.

 

Read more articles by Amanda...

Featured
Half-time anecdotes
Sep 3, 2017
Half-time anecdotes
Sep 3, 2017
Sep 3, 2017
Have you found your business owner identity?
Aug 27, 2017
Have you found your business owner identity?
Aug 27, 2017
Aug 27, 2017
No bees, no honey; no work, no money
Aug 6, 2017
No bees, no honey; no work, no money
Aug 6, 2017
Aug 6, 2017
Why entrepreneurs should practice the pause
Jul 23, 2017
Why entrepreneurs should practice the pause
Jul 23, 2017
Jul 23, 2017
Sea, Salt and Sand
Jul 16, 2017
Sea, Salt and Sand
Jul 16, 2017
Jul 16, 2017
In the footsteps of the Caesars
Jul 9, 2017
In the footsteps of the Caesars
Jul 9, 2017
Jul 9, 2017
The Bird Chronicles
Jun 25, 2017
The Bird Chronicles
Jun 25, 2017
Jun 25, 2017
Winter is nigh
May 28, 2017
Winter is nigh
May 28, 2017
May 28, 2017
On point, en pointe
May 21, 2017
On point, en pointe
May 21, 2017
May 21, 2017
Taking stock… if you’re in it to win it
May 14, 2017
Taking stock… if you’re in it to win it
May 14, 2017
May 14, 2017
In Guest Blog Tags Amanda Khoza
← Lionesses of Africa founder Melanie Hawken talks women’s entrepreneurship with German Federal Minister for Economic Affairs and Energy, Brigitte ZypriesMy Dreams Recycled by Tiffany Ann Beverlin  →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.