Using the power of visual content to connect with customers

Did you know that people form a first impression of a brand or a product they see in a mere 50 milliseconds. That’s why these days, if you want to reach your customers quickly and effectively, and importantly, make a powerful connection with them, ensuring you have great visual content is key. It’s impossible to ignore the growing power and value of visual content - you only have to look at the meteoric rise of social networks such as Pinterest, Instagram, Snapchat, and Tumblr. Customers, especially younger people, are increasingly consuming content and making buying decisions, online through the most visual channels. As entrepreneurs, particularly those creating products for the retail environment, it’s therefore critical to create digital marketing strategies that will tap into this growing appetite for highly visual content. So whether you choose to use videos, photographs, infographics, or memes to get your products and services to connect with customers, the bottom line is that visual content works. It helps people to connect, to understand, and make buying decisions based on what they see, faster.