eCommerce is a growing global industry sector and particularly amongst millennials, with the total number of online shoppers in the US, one of the biggest markets, expected to reach 215 million shoppers by 2018. So here are a few statistics to get you thinking about the power of e-commerce to grow your own business. 51% of Americans prefer to shop online with 95% of them shopping online at least yearly, 80% at least monthly, 30% at least weekly and 5% daily. Almost half of these shoppers bought or spent more than they originally planned to when buying online. And, the average Gen X shopper spends 15 percent more online than a Gen Y shopper. In fact, there doesn’t appear to be any essential limit to strong and steady growth in the eCommerce sector, with overall sales volumes and other vital metrics in the field having dramatically increased each year for at least the past decade. So it stands to reason that small businesses that are not embracing eCommerce as a powerful tool for global growth going forward stand to lose out on both sales and relevancy to important consumers in the marketplace.

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