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the pride of Africa's women entrepreneurs

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Sasha Knott & Kelly Louw, pioneers showcasing Africa’s people talent using AI

June 23, 2024 Melanie Hawken

Sasha Knott and Kelly Louw

Lioness Weekender Cover Story

Job Crystal, growing small to medium business by giving them the ability to hire in seconds, by using AI, while helping the cash flow!

Sasha Knott, the CEO of Job Crystal, started her career in IT and moved quickly in her career finding her passion for entrepreneurship and combining this with technology that works for the customer and often disrupts industries. Kelly Louw, the COO of Job Crystal, started her career in Recruitment and has become a well-known professional in the Recruitment space. Their current plan is to grow small to medium business by giving them the ability to hire in seconds, by using AI, while helping the cash flow! The vision is to make a dent in unemployment in Africa, while working on the SDG goal 8 of Decent work and Economic Growth worldwide. The business started in 2009, but Sasha and Kelly bought it in 2015, and today it has created jobs for 18 people.

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In Cover Story Tags South Africa, United Kingdom, Artificial Intelligence (AI), Recruitment Services
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Lioness Launch / Job Crystal Launches Crystal AI in England, Spearheaded by CEO Sasha Knott

April 21, 2024 Melanie Hawken

Sasha Knott

Lioness Launch

Job Crystal, a pioneering force in South Africa’s recruitment industry, proudly announces the official launch of Crystal AI in the United Kingdom. This strategic move marks a significant milestone for the company as it expands its innovative solutions to make recruiting faster, especially for the Small to Medium Enterprises (SMEs) in the UK and South Africa.

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In Lioness Launch Tags South Africa, AI, Recruitment Services
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Lioness Launch / South Africa’s Job Crystal launches new AI recruitment tool to support SMEs and job seekers

March 13, 2022 Melanie Hawken

Lioness Launch

Kelly and Sasha, the owners of Job Crystal in South Africa, found that in their experience with starting businesses, the process of finding staff took far too long, and that this was often the breaking point for many businesses. After further research they found that for smaller companies, agencies were often too expensive and didn’t provide realistic payment plans. In short, there was no specific agency support tailored for SMEs. This led into the core drive of Job Crystal, their new AI recruitment tool to support SMEs and job seekers. They have a passion for helping people find jobs, combined with a focus on the SME market, with an agency who understands cash flow and an AI tool that understands time.

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In Lioness Launch Tags South Africa, Recruitment Services, AI
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Tlangelani Nkuna, a South African entrepreneur with a passion for recruitment

August 9, 2020 Melanie Hawken
Tlangelani Nkuna, founder of Placement Junxion (South Africa)

Tlangelani Nkuna, founder of Placement Junxion (South Africa)

Startup Story

Any business knows that it is only as good as its people, but finding the right people can be challenging. In South Africa, entrepreneur Tlangelani Nkuna, founder of specialist recruitment services company, Placement Junxion, is bringing her expertise to any people sourcing brief.

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In Startup Story Tags South Africa, Recruitment Services, Business Services
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Puleng Pooe, a South African entrepreneur on a mission to empower a new generation of female engineers in Africa

December 11, 2016 Melanie Hawken
Puleng Pooe, founder of Lina Sarah Team (South Africa)

Puleng Pooe, founder of Lina Sarah Team (South Africa)

Being a woman engineer can often be challenging in Africa, and for many young aspirant women engineers, it can be a hard industry sector to break into. One enterprising woman entrepreneur is looking to change that. Puleng Pooe has founded Lina Sarah Team, a specialist recruitment and HR solutions business focused on female engineers.  

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In Startup Story Tags Recruitment Services
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Laura Reynolds, founder and CEO of Recruitgroup wins Standard Bank Rising Star Entrepreneur of the Year Award 2015

July 29, 2015 Melanie Hawken
Laura Reynolds, founder and CEO of RecruitGroup (South Africa)

Laura Reynolds, founder and CEO of RecruitGroup (South Africa)

Laura Reynolds, founder and CEO of RecruitGroup in South Africa, has been named Entrepreneur of the Year Award at the star-studded Rising Star Awards 2015 sponsored by Standard Bank. The RecruitGroup is a leading recruitment agency that specialises in finding and placing top talent for South African firms through innovative products and services. The company's specialized divisions, personalized service, dedicated consultants and one of a kind recruitment methodology was recognised by the award judges.

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In Award Winner Tags Recruitment Services
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CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series - Navigating Artificial Intelligence In The Workplace

Lioness Radio Show Special Episode: Navigating AI in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware
Tshego Molefi, a pioneer transforming the waste management industry
Tshego Molefi, a pioneer transforming the waste management industry

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



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LIONESS BOOK REVIEWS

Featured
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe

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