Create a powerful pitch that wins people over

You only have to watch popular tv shows such as Shark Tank and others to see that ‘the pitch’ has become an all important asset in the entrepreneur’s toolbox. It’s a powerful way of connecting directly with potential customers, investors and partners and explaining why they should buy your product or service. So, what’s the secret to creating a powerful pitch that will win people over? Well, it all starts with knowing your audience and appealing to their interests and needs. In any pitch situation, start by doing your homework on your audience, understand what they are looking for, and what makes them ‘tick’ - and also, if possible, their previous buying patterns. This will give you a starting point. Next, ensure your messaging is simple but clear - your audience needs to know what you are trying to achieve, what your goals are, and what actions you need them to take. In any successful pitch, there needs to be a clear ‘what next’ on the part of the audience, leading them to make a decision. So the question is, how powerful is your pitch?