Welcome to the digital home for Africa's women entrepreneurs. We're all about women entrepreneurs celebrating success, exchanging stories, connecting and networking, learning from like-minded women, and inspiring and mentoring the next generation of women-led startups in Africa. Learn more about us →
JOIN THE COMMUNITY
When women entrepreneurs start talking and collaborating - good things happen! Join our community and start a conversation today. Every woman has something valuable to contribute.
BOOK FOR LIVE EVENTS
LIONESS LEAN IN BREAKFAST SERIES: Events are FREE, but booking is essential. Prepare to be inspired!
INSPIRATION & ADVICE
“SoleRebels is like hip-hop, something that started really small and today can be found in every country on the planet.”
- Bethlehem Tilahun Alemu is the founder and Managing Director of soleRebels, the world's fastest-growing African footwear brand and the only Fair Trade-certified footwear company in the world. Growing up in a poor suburb of Addis Ababa, Bethlehem decided that there was only one way to defeat poverty – use local craftsmanship to make products that can compete in the global marketplace. She decided on footwear and today 70,000 pairs of shoes leave her factory every year. soleRebels has been expanding rapidly and has 18 stores around the world, including in Silicon Valley (USA), Japan, Singapore, Austria, Greece, Spain and Switzerland, along with an aggressive e-commerce marketing strategy. It expects to open another 50 to 60 stores in next 18 to 36 months.
Everyone's journey is unique....
"There is no perfect formula for success. Everyone's journey is unique. Recognize that all your experiences have equipped you uniquely to make your mark in the world."
- Leigh-Ann Gowland is the founder of Employee Driven Change (South Africa), a company established in 2014 to provide coaching and consulting services to individuals, small, medium or corporate businesses. Leigh's fifteen years experience in change management, human resources and work force transformation has allowed her the opportunity to understand change across many different industries, projects and corporate cultures. Her approach to consulting and coaching styles are informed by Systems Theory and her passion for empowering others to understand and drive change and apply these skills.
IMAGE OF THE DAY
They say that a picture says a thousand words, and we couldn't agree more. In the world of Lionesses of Africa, we celebrate women's entrepreneurship in all its forms on the continent, and we love the powerful images that conjure up the spirit of women-led startups and the products and services they create.
Each Monday to Friday, we feature a striking 'Image of the Day' celebrating the work, or a moment in the life of, a talented African woman entrepreneur. Enjoy!
IN FOCUS THIS MONTH - AFRICA'S WOMEN SOCIAL ENTREPRENEURS
FEATURED '100 LIONESSES'
MEET & LEARN FROM AFRICA'S LEADING WOMEN ENTREPRENEURS
FROM THE EDITOR'S DESK
As entrepreneurs we spend so much time, effort and money on building our business brands, creating brand personalities that are capable of connecting with the customers and audiences we are trying to attract. We devise complex brand marketing strategies that will deliver our key messages, create impactful logos that will resonate with clients, and package our products and services to connect with customers. So why is it that we tend not to expend the same amount of planning, care and effort on building our own personal brands as entrepreneurs? After all, people do business with people as the old saying goes, and as entrepreneurs we are the face and voice of our companies and our personal brands matter. Just think about how many famous entrepreneurs you could instantly bring to mind, and then reflect on just how carefully those entrepreneurs manage their personal brands and messaging in the public domain. In the eyes of customers and clients, our business brands and personal brands are inexorably linked - it’s therefore worth taking time to ensure both are carefully managed so they deliver maximum results for the business as a whole.