LIONESS TODAY. OUR LATEST STORIES.
“Every morning we have two choices: to continue sleeping with our dreams or to wake up and pursue them - so insist, persist, but do not give up.”
Milena de Lurdes Valoi, founder of Anellim (Mozambique)
Mentoring is key....
"You need people to support you in one way or another. It can get very lonely at CEO level. People think you have made it, while you know how much there still is to pursue and solve. I have learned so much from good mentors in my industry."
Devotha Ntuke Minzi, founder of K-finance Limited (Kenya)
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LIVE EVENTS | 2019 EVENT CALENDAR COMING SOON
If your business is operating in a busy or congested marketplace, how do you find a way of differentiating yourself and your brand from everyone else around you? How do you make that all important connection with customers when they are being bombarded with rival brands, products and messaging 24/7? No matter what product or service you want to provide, it’s all about doing your homework, studying the market and whose playing in it, watching to see what brands and products are connecting with customers, and then importantly finding practical ways to differentiate your offering. You can do this in various, equally effective and impactful ways - personalize your products and take a more bespoke approach; change your look and feel to reflect a completely different and more cutting edge brand persona; change your customer service approach to offer something that none of your competitors are doing. How you differentiate is up to you, but at the end of the day it’s all about standing out in the marketplace and getting those potential customers to notice you and your brand, and importantly make that purchase.
As many of you know, I am passionate about the power of community when it comes to supporting the growth and development of Africa’s women entrepreneurs - and, it seems like I’m not alone in my thinking. A fascinating research report by Facebook has found that female founders who are part of a business community are twice as likely to forecast growth compared to those who are not. Despite this, half of female founders say they are not part of such a network. The research revealed that women are aware of the benefits of tapping into business communities, with 49 per cent of those interviewed for the report believing the opportunity to connect with other like-minded people would greatly benefit their business. 31 per cent of the women surveyed said the current business environment is better set up for male business leaders. Reading these research findings reminds me once again of why we started the Lionesses of Africa community - welcome to the Pride!
Have yourself an inspired entrepreneurial day! - Melanie