LIONESS TODAY. OUR LATEST STORIES.
Entrepreneurship grows you as a person…
"Entrepreneurship and having my own business has brought tears, laughter and experience into my life. It has also brought new people, as well as the opportunity to unleash a greater part of me and grow me as an individual.”
Evangelia Kalaitzi, founder of HealthyWise & Evangelia Nina K Brand (South Africa)
JOIN THE COMMUNITY
SIGNUP TO OUR NEWSLETTERS
100 LIONESSES PROJECT
LIVE EVENTS | 2019 EVENT CALENDAR COMING SOON
If you have ever wondered what advantage startups have over big business, its speed and innovation. Think about it, a startup has nothing to lose when creating a new product or service, which means they are faster to market and can afford to fail. Big business does not have that luxury, they are constantly worried about their brand reputation and therefore they are never quick to market with new ideas. Just look at how startups have changed the world as we know it today with their disruptive approach. For Twitter to reach 50 million users took just two years. The Angry Birds app took a mere 35 days to reach 50 million users. Look back in history and things were very different. It took 75 years for the telephone to hit 50 million users and television, 22 years. So, disruption is the new normal today and it’s being driven by innovative startups moving at speed who are not afraid to fail and to constantly try new things.
If there is a flip-side to achieving success with the launch of a great new idea or product, it’s that your competitors will start to copy you. It’s a constant race, and one that you have keep winning to stay relevant in the market. I was talking about this challenge with an amazing woman entrepreneur in Mozambique recently who is experiencing just this situation. She was first to market with her highly creative product range, but is now seeing other businesses copy her idea. So how does she deal with the competition? She keeps differentiating her brand by constantly innovating. As soon as she launches one new product concept or variant, she is busy working on the next. By taking this approach, she ensures her brand is always the first choice of her customers. So if you want to keep the competitors at bay, keep differentiating.