LIONESS TODAY. OUR LATEST STORIES.
"To get to the finish line, Africans must create scalable businesses based on African culture, businesses that produce high quality products... And that’s what I’m doing."
Magatte Wade, founder of Tiossan (Senegal)
JOIN THE COMMUNITY
SIGNUP TO OUR NEWSLETTERS
100 LIONESSES PROJECT
Venue tba | Gaborone | Botswana
Friday, October 19, 2018 from 8:00 AM - 11:30 AM
BOOKINGS OPEN SOON
Volkswagen Group SA | 129 Patricia Road, Sandton | South Africa
Friday, November 2, 2018
BOOKINGS OPEN SOON
There was a time when investors simply looked at a balance sheet and focused on a business’s ability to achieve a return on investment in the shortest space of time. Today, things are much more complex. Investment decisions are made by also taking into account the ability of the business to make money and make a difference. It’s all about creating impact and benefitting humankind at the same time. Investors want to see their money working for them and for the world. So if you are looking to pitch your business to potential investors, ensure your social impact goals are also clearly defined. And ensure you research the philanthropic or corporate social responsibility goals of the investors you are trying to reach, and ensure your own goals align with theirs. It will improve your chances of making that all important connection.
I meet so many women entrepreneurs on my day-to-day travels around the African continent who are building businesses that are inspired by their passions or their hobbies. And that’s great, because passion will keep you going through even the toughest times. But one of the biggest challenges they encounter is the practical reality of turning a passion project into a sustainable business - and one that makes money from the outset. For any business to succeed, there has to be a strategy and an ability to make money. It sounds simple, but for many women entrepreneurs who start with a passion project, they are not intentional enough about how they will go about turning passion into profit. That’s why it’s essential to have a sound income generating plan and a strategy for growth to create the foundation for that passion and the business to survive and thrive.
Have yourself an inspired entrepreneurial day! - Melanie