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TODAY'S ENTREPRENEUR ADVICE
“Being a woman is an added advantage for you to be successful as an entrepreneur in Africa, because we are naturally strong and can endure hardworking tasks. The only thing you need to add is to be patient with your business as it takes 5 to 10 years to grow a brand. So to be successful one needs to be consistent with the idea and the business for it to grow; avoid procrastination; put God first in everything you do; and do not give up.”
- Patricia Majule is the founder of Unique Favors TZ , a Tanzanian company manufacturing unique gifts for party and corporate event planners. The idea for the business came after Patricia noticed that most people were importing paper supplies from abroad for the purpose of creating quality gift products instead of investing in machines to create production locally. Today, her manufacturing facility makes it possible for people to buy quality products, made in Tanzania, at lower prices, and supporting industrialization in Tanzania. Read Patricia's startup story.
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IN FOCUS THIS MONTH - AFRICA'S WOMEN IN BEAUTY & WELLNESS
100 LIONESSES PROJECT
How often do you hear about entrepreneurs who go through an agonizing process to choose a name for a business when starting out, only to have to change it further down the line because it doesn’t work in the marketplace or resonate with customers? Choosing the right name for any business is undoubtedly a tricky process, especially with the added complexity of ensuring the name fits into your web strategy. The best plan of action is to take a checklist approach to the process before sitting down with your brand team. Firstly, look at your business personality and its product or service offering, and then brainstorm names that are easy to remember, easy to say, but that also hint in some way, what you do. It’s okay to be creative but great company names deliver a short, unique and to-the-point message about your brand. Remember, they also need to work effectively with SEO and social media, so think out of the box but also think how the name needs to work for you and your business.
Last week, having heard the news about the death of Stephen Hawking, one of the most famous and influential scientists of our time, I took the opportunity to read some of his thoughts on life, the universe and our place in it as human beings. His was a truly brilliant mind locked in a disabled body that beat all the medical predictions over the years, but which ultimately couldn’t defeat the debilitating disease that affected it. But his mind remained intellectually razor sharp until the end. He had so many insights to share with the world, but one leapt out at me this morning that I wanted to share. He said, ”One of the basic rules of the universe is that nothing is perfect. Perfection simply doesn't exist... Without imperfection, neither you nor I would exist.” Great words to remember when we are running around as entrepreneurs trying to create that perfect product or service instead of actually getting it out to market quickly. Perhaps we should stop striving for perfect and just get things done!
Have yourself an inspired entrepreneurial day! - Melanie