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TODAY'S ENTREPRENEUR ADVICE
Give yourself a chance....
"Stop analyzing, criticizing, and giving reasons why this won't work. Give yourself a chance and just go for it. Any mistakes you make are opportunities for improvement!"
- Tepsii Tshikororo is the founder of Tepsii in South Africa, a company providing education and training in copywriting and online entrepreneurship as well as offering business coaching. Tepsii was previously a sought after professional writer in the corporate space for 12 years using her bachelor’s of science from a top university in New England to write scientific, engineering, aviation, and other technical documentation. Today, she is passionate about putting her copywriting and coaching skills to use for clients so that you can bring in maximum profit.
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IN FOCUS THIS MONTH - AFRICA'S WOMEN IN BEAUTY & WELLNESS
100 LIONESSES PROJECT
If you look back at some of the most successful businesses that have been built by entrepreneurs, chances are that few of them will have succeeded on their original Plan A. Look at famous examples such as Facebook, which didn’t start out as a social media website with a news stream and friends, the business that exists today is closer to Plan C; and the PayPal that we know and use today is far removed from its original concept, and is actually Plan G. The reality is that there is no one clear roadmap for our businesses, our ideas evolve when we test them out in the marketplace. Sometimes we can get lucky and our dream business in its original form becomes a reality, but for most of us having a Plan B at the ready is a smart way of being prepared to pivot our business models until we find the one that is sustainable, scaleable and repeatable. Steve Blank, creator of the Lean Startup movement, once said: “Great entrepreneurs don’t just have a Plan B, they have Plans B through Z.”
I was chatting to one of the women entrepreneurs in our Diaspora network in New York this week about knowing when the right time is to launch a new business, or venture into a totally new area of business, or launch a completely different product into a new marketplace, and how scary a prospect that can be. I shared with her some insights from a great interview I had been reading with Jane Rosenthal who is the co-founder of the fabulous Tribeca Film Festival (together with acting legend Robert de Niro). She has a great approach which centres around knowing when to trust your instincts. She says: “What personal traits or strategies do you rely on to create opportunity for yourself and others? For me, it is to trust my own instincts and to not give in to the doubting voices that are always on my shoulder. It's looking at pros, cons and intangibles. Then you have to just make a decision and go.” It’s a great approach to take, in business and in life.
Have yourself an inspired entrepreneurial day! - Melanie