Welcome to the digital home for Africa's women entrepreneurs. We're all about women entrepreneurs celebrating success, exchanging stories, connecting and networking, learning from like-minded women, and inspiring and mentoring the next generation of women-led startups in Africa. Learn more about us →
JOIN THE COMMUNITY
When women entrepreneurs start talking and collaborating - good things happen! Join our community and start a conversation today. Every woman has something valuable to contribute.
BOOK FOR LIVE EVENTS
LIONESS LEAN IN BREAKFAST SERIES: Events are FREE, but booking is essential. Prepare to be inspired!
INSPIRATION & ADVICE
"It was my dream to capture true African luxury, change the world's perception of Africa and produce a luxury brand that is truly African in origin, nature and tradition."
- Swaady Martin-Leke, an Ivorian entrepreneur, is founder of YSWARA, a growing African luxury brand. YSWARA creates elegant, high-end products using the continent’s natural resources, all produced by African artisans. Products include gourmet tea, chocolates and home and accessories collections such as homeware, spoons, home fragrances and artisan jewellery. Swaady aims to capture a true spirit of African luxury by reviving Africa’s endangered cultural heritage and unique ancestral craftsmanship. YSWARA is present in 4 countries -- South Africa, Nigeria, Cote d’Ivoire and France -- with 15 different direct and indirect retail points.
Face your fears....
"We all have dreams and talents, but fear always stands in the way of many people. My advice is to take the first move by starting small, face your fears, believe in God and in yourself and you will succeed."
- Yvonne Manyiki is the founder of Dimzique Enterprise in South Africa, a company that creates unique designs of earrings, bracelets, necklaces, rings, barefoot sandals, hand jewellery, and other fine bead work combined with leather. Yvonne started in 2013 in Strand, near Cape Town, South Africa after deciding to turn her hobby and passion for beading into a business allowing her to showcase her creativity to the world.
IMAGE OF THE DAY
Each Monday to Friday we feature a striking 'Image of the Day' celebrating the work, or a moment in the life, of a talented African woman entrepreneur. Enjoy!
IN FOCUS THIS MONTH - AFRICA'S BEAUTY & WELLNESS ENTREPRENEURS
100 LIONESSES PROJECT
FROM THE EDITOR'S DESK
There’s no doubt about it, millennials are changing the consumer landscape globally. But the question has to be, is your business and brand making the right connections with this important consumer audience? Millennial consumers are often regarded as hard to reach, hard to attract, difficult to retain - but an interesting new research report, the ‘2017 Millennial Shopping Trends’ from digital marketing agency International Marketing, highlights that actually millennials are more brand loyal than other generational markets. The trick is connecting with them in the first place. The report shows good prices (56 percent) play a big role in driving millennials’ loyalty toward a brand. Affinity towards a particular brand (33 percent) and reliable delivery (25 percent) are other key factors. Here are a few other facts to get you thinking about how your business and brand is connecting with millennial consumers. 54% shop online; 50% buy goods using their smartphones; 60% research online ratings from other consumers before buying; 53% explore brands on social media networks; and 37% become brand loyal depending on the higher causes supported by a business and brand. So the bottom line is that millennial consumers can be brand loyal, it’s not a myth, but the loyalty has to be earned.