Welcome to the digital home for Africa's women entrepreneurs. We're all about women entrepreneurs celebrating success, exchanging stories, connecting and networking, learning from like-minded women, and inspiring and mentoring the next generation of women-led startups in Africa. Learn more about us →
JOIN THE COMMUNITY
When women entrepreneurs start talking and collaborating - good things happen! Join our community and start a conversation today. Every woman has something valuable to contribute.
BOOK FOR LIVE EVENTS
LIONESS LEAN IN BREAKFAST SERIES: Events are FREE, but booking is essential. Prepare to be inspired!
INSPIRATION & ADVICE
"There is still a woeful lack of women in technology globally and Africa is unfortunately not any better. Development roles, leadership pipelines and leadership development all need attention. We need more role models for women in technology...."
- Nkemdilim Begho is founder and Managing Director of Future Software Resources Limited, an IT solutions provider focused on online solutions, e-learning and IT security. As one of a few Nigerian women in the industry, her success is founded on a passion for driving innovative thinking, building a globally recognized technology brand and setting trends in the Nigerian Technology space.
Do not let anyone discourage you....
"Starting a business can be challenging, and along the journey many challenges do indeed occur. However, we encourage fellow women to follow their dreams with passion. Do not let anyone discourage you from your journey, remain focused, be determined to reach your goal. We encourage women to surround themselves with people who add value to their journeys and who influence them positively. Stay away from friends and people who are negative and do not add value to avoid being discouraged from your journeys, and nurture relationships that add value. If you have kids, make them part of your journey and celebrate with them special milestones. Let them understand your journey and they will appreciate what you do as a mother and a woman - self respect and respect for others is key. Respect and reward your team as your business is only as strong as the team behind it. Identify women support groups and forums such as LoA which can help you grow."
- Grace Mlimo is the founder of Luxuria Lifestyle Africa, an online digital platform showcasing luxury African brands and service providers globally. Grace is a seasoned traveller in Africa and internationally and is passionate about providing her readers with independent unbiased articles, features and reviews of the best high-end products and services that money can buy. Her mission is to help other businesses to grow and forge meaningful partnerships both locally and at international levels.
IMAGE OF THE DAY
They say that a picture says a thousand words, and we couldn't agree more. In the world of Lionesses of Africa, we celebrate women's entrepreneurship in all its forms on the continent, and we love the powerful images that conjure up the spirit of women-led startups and the products and services they create.
Each Monday to Friday, we feature a striking 'Image of the Day' celebrating the work, or a moment in the life of, a talented African woman entrepreneur. Enjoy!
IN FOCUS THIS MONTH - AFRICA'S WOMEN SOCIAL ENTREPRENEURS
FEATURED '100 LIONESSES'
MEET & LEARN FROM AFRICA'S LEADING WOMEN ENTREPRENEURS
FROM THE EDITOR'S DESK
When you are a young startup brand trying to get your products out into a marketplace which seems packed by highly established mainstream and household name brands, it can seem a little daunting to say the least. After all, those established brands have seemingly unending money to pour into product development, manufacturing, marketing, and PR, while startups are often battling just to create new product lines and package them up for the marketplace. But the fact is, competition is a reality and always will be, so the trick is to find innovative and creative ways to differentiate your brand and product offerings without breaking the bank. Create room between yourself and yourcompetitors through a strong brand personality in your space by developing a distinct design aesthetic linked to your vision. Emphasize these positive points of differentiation consistently through different marketing channels. This could be a combination of PR, digital advertising, events (attending trade shows), hosting private view events, etc. Also, look at your price point as a means of differentiation, together with your quality commitment to your customers. You might not be able to match the advertising and promotional budgets of the big players, but what you lack in funding you can make up for in creative marketing and promotion and still make that all important brand connection with your customers.