5 essential building blocks to keep your business on track

Pick up any business self-help book and amidst the wealth of information and advice about what it takes to be a successful entrepreneur you will see a number of key building blocks. Obviously, it all starts with a great idea, product or service that fills a gap or meets a need, but that just gets you out of the starting blocks. Running a successful, sustainable business takes much more than that. Here are five startup building blocks to put your business on the right track. Firstly, put the right people in place and build your team, based on complementary and needed skills that can all contribute to the bigger goal. Secondly, a laser-like focus is key, and every member of the team needs to share that focus and know their role. Thirdly, any successful business needs great customers, so invest in creating a strong customer base that you can grow over time. Fourthly, without sales a company can’t survive, so ensure the sales strategy is strong and the sales team is focused and incentivized. Finally, as the old saying goes, cash flow is king, so make sure that every dollar counts and is made to work for the business.