The importance of having a vision for your business if you want to succeed

Knowing where you want your business to go in the future, and what you want to achieve for it to fulfill its potential, is all about having vision - and that vision is key to success. In the KPMG survey ‘Women Entrepreneurs: Passion, Purpose and Perseverance’, almost 60 percent of the women entrepreneurs questioned said that vision is an ”extremely important” trait to possess—almost triple the number who cited “financial resources,” and nine times more than those who cited “education.” Successful women entrepreneurs consistently marry that vision to a broad set of core personality traits and business skills in order to succeed—not only to capitalize on today’s climate of disruption, but in many cases, to be the disruptors.