As entrepreneurs, we have probably all experienced this situation at one time or another. You suddenly find yourself face-to-face with a potential investor, a customer, a journalist, or perhaps a much sought after mentor, and you have around 30 seconds to make your elevator pitch. But, do you have it ready to go? Are you instantly ready to leap into pitch mode and explain your unique entrepreneurial proposition, game-changing product, or concept? The fact is that these types of people do not have the luxury of time and you need to have your elevator pitch ready to go at the drop of a hat. Remember that first impressions last, so make yours work for you. Make your pitch short, sharp and precise, and ultimately convincing. Finally, get your passion across - that can make for the most powerful 30 second elevator pitch!