So, what makes your business unique? Why should someone choose your company, products or services over the competition? Knowing your unique value proposition and how to leverage it successfully in the marketplace is a key to success. Remember, there was a reason you were motivated to start your business in the first place, and today you need to ensure that your passion for what you do still resonates with your customers. Making sure that you and your employees know and live your unique value proposition each day will ensure that you stand out from the crowd and don't become just another struggling business.