Follow your passion

Over the past two weeks, I have been speaking to truly inspirational women entrepreneurs across the continent at various conferences and seminars - and, one thing has stood out for me at each event. Those women entrepreneurs who follow their passion as the basis for building their businesses, seem to be the ones who go the distance, even in the most challenging of circumstances. Their passion for what they do, be it building innovative low cost housing solutions, or creating beautiful and unique Afro-luxe products, or creating the next IT solutions powerhouse, carries them through even in tough times. They are proof positive that it's easier to succeed as an entrepreneur if you follow your passion.