So here is something interesting to consider this morning. If you thought that blogging was just something fun to do on the weekend or in the evenings when you are not doing something more important, well think again! Blogging is actually good for business. Here are some facts gleaned from a great infographic that has just been published, The Blog Economy — Why Every Brand Should Have a Blog. Firstly, companies that blog have 97% more inbound links. Secondly, B2B marketers that use blogs generate 67% more leads. Thirdly, websites with blogs have 434% more indexed pages and 97% more indexed links. It is predicted that by 2020, customers will manage 85% percent of their relationships without talking to another person. With all that in mind, suddenly blogging for business makes sense doesn’t it?

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.