by Melanie Hawken, founder & ceo, Lionesses of Africa
Attention quite rightly gets focused on creating greater access to funding for Africa's women entrepreneurs in growth mode, but getting access to markets is just as important. After all, you have a sustainable business with a continual flow of customers and sales. We see many women business owners who have created world-class products and brands but need help accessing new markets, particularly in Europe. They need to get into the game of reaching these more significant markets, allowing them to expand their horizons and take their businesses to the next level. Start-Up Night Africa in The Netherlands is part of our strategic approach at Lionesses of Africa to create a gateway to important market opportunities in the country and across European markets for the high-growth potential women entrepreneurs in our 1.7 million-strong community.
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