by Lionesses of Africa Operations Department
“Market matters most; neither a stellar team nor fantastic product will redeem a bad market. Markets that don’t exist don’t care how smart you are.” - Marc Andreesen, founder of ‘a16z’ fund.
It is incredible just how many entrepreneurs forget this basic lesson. Invent a product that is the greatest, the most beautiful, most perfect, it solves every issue, so much so that it seems to have been touched by the gods, has been dipped into the river of eternal life, shines and sparkles like nothing seen before (think you get the idea)…yet has no market - it will simply remain a product with no market. That’s it. Dull as ditch water. The thing that will move? Your bank balance, and believe us when we say, not in the right direction!
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