The Importance of Role Models on Young Women Entrepreneurial Intentions

Taking that first big step to starting a business is always a big decision to make for any young woman entrepreneur. And the importance of role models in helping them to make the leap should not be underestimated. Seeing other women succeed in building their businesses and brands is vital. As is being able to watch and learn from them at a practical level. Even more importantly for these young women entrepreneurs is having the opportunity to connect with their role models, to ask for advice and mentorship. Research indicates that for many young women entrepreneurs, their start-up decision was influenced by seeing their role models succeed - and, showing what is possible. Many would not have the confidence to embark on an entrepreneurial path without such positive examples in their lives.