Be a thought leader in your business

The word thought leader can sometimes be overused, often associated with those who are busy building personal brands and wanting to get their voices heard above the noise. But there is something to be learned from the concept of thought leadership in the entrepreneurial space. After all, thought leaders are recognized as highly experienced authorities in their specialized field and people whose expertise is sought after. Therefore it stands to reason that as entrepreneurs, if we also spend time investing in our own personal knowledge banks, becoming real thought leaders and experts with something valuable to share with others, it can be good for business and not just our personal brands. It does take time, often lots of it, to become a recognized thought leader, but it can be time well invested as we go on our entrepreneurial journeys. It starts with what we are passionate and knowledgeable about, continually expanding that knowledge with research and insights. It is backed up with experience, built up over the years and supported by writing on a key subject that becomes a go-to resource for others. And, it requires engagement on a continual basis with your audience.  Investing in becoming an authentic thought leader in your field can be a good investment in your business.