How often do you hear about entrepreneurs who go through an agonizing process to choose a name for a business when starting out, only to have to change it further down the line because it doesn’t work in the marketplace or resonate with customers? Choosing the right name for any business is undoubtedly a tricky process, especially with the added complexity of ensuring the name fits into your web strategy. The best plan of action is to take a checklist approach to the process before sitting down with your brand team. Firstly, look at your business personality and its product or service offering, and then brainstorm names that are easy to remember, easy to say, but that also hint in some way, what you do. It’s okay to be creative but great company names deliver a short, unique and to-the-point message about your brand. Remember, they also need to work effectively with SEO and social media, so think out of the box but also think how the name needs to work for you and your business.

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