Engaging your customers is crucial for business

When was the last time you looked at your customer list, really looked at it, and assessed just how engaged you are with each of them? Engaged customers make for great customers, but that takes work on a regular basis to keep them interested in your business and your products and services. It doesn’t just happen organically. So here are a few practical tips to help you to boost your level of contact and engagement with those precious customers. Firstly, consider a regular e-newsletter, filled with interesting articles on your business and its activities which keeps customers updated on everything you are doing. Secondly, try a regular survey which asks customers for their feedback on how you can serve them better as a business - and, share the findings of those surveys with your customers so they can see how their opinions matter. Thirdly, incorporate feedback mechanisms into your social media activity so customers can share their thoughts on your new products and services as you launch them. Engaging with customers in these ways makes them feel valued and more likely to become your brand ambassadors of the future.