Celebrate your uniqueness

Entrepreneurs are often asked what their unique value proposition is, and why it sets their businesses apart from the competition. And it’s important to identify what makes our products or services different in the marketplace. It’s the ‘secret sauce’ that makes customers take notice of our brands and choose our products over someone else’s. If you haven’t defined your unique value proposition, then here are four tips to help you. Firstly, know your why! Identify why your product or service is needed and what makes it different. Secondly, know your audience. You don’t need to sell to everyone, you just need to know what your specific audience wants and needs and focus on them. Thirdly, buck the trend, don’t do what everyone else is doing, find the gap in the market and provide a product or service that is unique to you. Fourthly, learn from your competitors, don’t repeat their mistakes, and celebrate your uniqueness as a way of separating yourself and your brand from the pack.