Every startup needs a brand ambassador

For decades, the world of traditional marketing and advertising has understood the power of the brand ambassador to connect with key audiences and persuade them that one product or service is better than another. In today’s fast paced digital world of entrepreneurship, you would perhaps be tempted to think that these brand ambassadors are only still relevant in the consumer goods space (just switch on your tv or open your magazine to see that brand ambassadors are still heavily used today to sell product). So what does that mean for startups that are predominantly using the power of digital to connect with their target markets? Actually, brand ambassadors have a role to play here too. It’s always good to have an independent voice talking about your brand, connecting with your audiences, and helping your brand to stand out in the crowd, using the power of their own social media and other digital platforms.