Do you remember the days when businesses would typically set their long term goals at 5 and 10 year intervals? These days, the business environment is changing so fast and so dynamically that long-term goals are being measured in months, not years, in order to stay fresh, relevant and on trend. And who knows how your business might look in 5 or 10 years’ time - probably very different from the vision you have for it today. So a different approach is needed to setting your business vantage points, to keep you moving in the right direction and letting you stay agile enough to adapt along the way. It’s still okay to have a big sweeping vision of where you would like to see the business in 10 years’ time, but your long term goals are likely to be around 24 to 26 months in reality. And your immediate goals determining your day to day game plan will have a vantage point of just three months. At the end of every business quarter it means you can review your progress, reset your focus if necessary, and adapt to meet new challenges and take advantage of opportunities. So, just how close are your business vantage points?
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