As an entrepreneur, have you identified that list of dream clients you would like to work with in your business, but not yet found a way of getting to them? Well, it could be that you are simply not prepared well enough to get noticed by those clients when the opportunity arises. It’s all about the planning and preparation process, and the amount of effort you expend in making those connections happen at the right time. Start by doing your research and gaining a better understanding of those dream clients’ pain points and priorities. Once you have those vital insights, you are much better prepared to hone your product or service offering to fit those needs and become a more viable business proposition. Next, make sure you are networking in the right places where those dream clients are to be found. Again, do your research, look at conferences, trade shows, professional association gatherings where they may be speaking, and take any opportunity to ask questions or connect on a personal level. Finally, make sure you are 100% pitch ready if that meeting opportunity arises and get your idea, product or service offering to them in the most impactful way. Importantly, follow up immediately in writing to make the momentum work for you. So what are you waiting for, go out and get that dream client!