Our buying power makes a difference

As an entrepreneur myself and an ardent supporter of small businesses, I make conscious decisions to buy from startups rather than major retailers whenever I can. If there is one thing I know, it’s that every dollar makes a difference to a small business, but also the customer experience is so much more personal. Since the start of the pandemic, and seeing how hard hit small businesses have been as a result, one major trend to emerge is a greater consciousness on the part of consumers to support their local businesses. Like me, they have witnessed at first hand far too many small businesses in their communities have to close their doors because of the pandemic, many may disappear for ever. That’s why as consumers, we can play our part by supporting small independent businesses, choosing to buy from them instead of the big global retailers. The latest Salesforce report into consumer buying patterns suggests that there is a definite shift to supporting small business as a result of the pandemic, with 59% of consumers surveyed saying they would make conscious decisions to buy local. As consumers, we need to recognize that we have the power to improve our local economies by supporting our small women-owned businesses.

Have yourself an inspired entrepreneurial day! — Melanie