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Fatima Agoujil, a Moroccan entrepreneur creating a unique tourism experience for visitors to her country

August 15, 2021 Melanie Hawken
Fatima Agoujil, founder, Le Petit Riad (Morocco)

Fatima Agoujil, founder, Le Petit Riad (Morocco)

Startup Story

Fatima Agoujil is the founder of Le Petit Riad, a unique guest house business in the city of Ouarzazate in Morocco. She is an impressive example of a tourism professional and also of a woman entrepreneur who has taken the path of adventure. After a rich career as a tour guide and travel agent, Fatima created "Le Petit Riad" in order to welcome foreign visitors to the city in a warm family setting, sharing different cultures, traditions and typical Moroccan meals. She is a woman entrepreneur driven by the pleasure of moving forward and the curiosity to continually discover new things.

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In Startup Story Tags Morocco, Hospitality, Hotels & Leisure
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Wezi Moyo, a Malawian serial entrepreneur growing multiple businesses and a reputation for success

February 2, 2018 Melanie Hawken
Wezi Moyo, founder of Benequity Consultancy and Hillside Lodge (Malawi)

Wezi Moyo, founder of Benequity Consultancy and Hillside Lodge (Malawi)

In Malawi, many women entrepreneurs have not just one business, but several, working on the philosophy that it is better to both spread business risk and increase the chances of success. Wezi Moyo, founder of Benequity Consultancy and Hillside Lodge, is one such woman, demonstrating that it is indeed possible to be a successful serial entrepreneur in the country.

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In Startup Story Tags Malawi, Hotels & Leisure
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Michelle Pires Mbilizi, a Malawian serial entrepreneur creating customer retail and service experiences to remember

March 14, 2017 Melanie Hawken
Michelle Mbilizi, serial entrepreneur (Malawi)

Michelle Mbilizi, serial entrepreneur (Malawi)

There are some women entrepreneurs who don’t just think of building one business, but have the vision and imagination to create several, and Malawian entrepreneur Michelle Mbilizi is one of those.

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In Startup Story Tags Retail, Construction, Hotels & Leisure, Malawi, Fashion
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Sarien Lategan - The startup story of an adventurous South African turning a passion for travel and navigation into a thriving business

March 15, 2015 Melanie Hawken
Sarien Lategan, founder of Travelling Tortoise

Sarien Lategan, founder of Travelling Tortoise

They say the ethos of a business can often be found in its name, and that can certainly be said of South African entrepreneur, Sarien Lategan’s company, Travelling Tortoise. It conjures up images of leisurely and languorous journeys to interesting destinations at a pace which allows for the discovery of new and wonderful things. Sarien’s love of Africa and a passion for encouraging more people from around the world to discover the continent’s unique beauty, is at the heart of her business.

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In Startup Story Tags Tourism, Hotels & Leisure, Namibia
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LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Babette Kourelos, a passionate artisanal bread-baking business builder
Babette Kourelos, a passionate artisanal bread-baking business builder

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Femi Handbags

Statement Handbags…Add a touch of drama to your wardrobe with one of the show-stopping colourful bags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their iconic shapes and eclectic pops of colou
Image of the Day / Yococo

Vegan ice-cream heaven…If you are ice cream lovers like we are here at Lionesses of Africa, you will love the vegan ice cream from Yococo in South Africa, created by the talented Sinenhlanhla Ndlela. She is proving t
Image of the Day / Lilly Alfonso

Vibrant African style…Lilly Alfonso is a renowned fashion brand in Malawi created by founder and Head Designer, Lilly Alfonso. She is a two-time International Fashion Award winning designer for her contributio
Image of the Day / Pichulik

Statement earrings… Introducing The Aventurina Earrings by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear ate
Image of the Day / Uzuri K & Y

Handcrafted eco-footwear…We love the ethos of Uzuri K & Y in Rwanda, an impact driven  footwear manufacturing business founded by entrepreneurs Kevine Kagirimpundu and Ysolde Shimwe. They are changing li
Image of the Day / Margaux Wong

Sustainable statement jewellery…We love the strong designs of the hugely talented Margaux Rusita, founder of Margaux Wong in Burundi. This international, multi-cultural jewellery and accessories brand was found
Image of the Day / Nebü

Pure gold heritage…Helen Viljoen is the founder of Nebü, a transparently priced, pure investment-grade gold jewellery brand inspired by and made in South Africa. Helen creates legacy pieces for clients that w
Image of the Day / Afropian

Statement dressing…If you want to make a fashion statement, then how better to do that than with this dramatic bark-cloth dress by Afropian, the Pan-African lifestyle brand founded by Cameroonian entrepreneur Horte
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Femi Handbags

Statement Handbags…Add a touch of drama to your wardrobe with one of the show-stopping colourful bags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their iconic shapes and eclectic pops of colou Image of the Day / Yococo

Vegan ice-cream heaven…If you are ice cream lovers like we are here at Lionesses of Africa, you will love the vegan ice cream from Yococo in South Africa, created by the talented Sinenhlanhla Ndlela. She is proving t Image of the Day / Lilly Alfonso

Vibrant African style…Lilly Alfonso is a renowned fashion brand in Malawi created by founder and Head Designer, Lilly Alfonso. She is a two-time International Fashion Award winning designer for her contributio Image of the Day / Pichulik

Statement earrings… Introducing The Aventurina Earrings by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear ate Image of the Day / Uzuri K & Y

Handcrafted eco-footwear…We love the ethos of Uzuri K & Y in Rwanda, an impact driven  footwear manufacturing business founded by entrepreneurs Kevine Kagirimpundu and Ysolde Shimwe. They are changing li Image of the Day / Margaux Wong

Sustainable statement jewellery…We love the strong designs of the hugely talented Margaux Rusita, founder of Margaux Wong in Burundi. This international, multi-cultural jewellery and accessories brand was found Image of the Day / Nebü

Pure gold heritage…Helen Viljoen is the founder of Nebü, a transparently priced, pure investment-grade gold jewellery brand inspired by and made in South Africa. Helen creates legacy pieces for clients that w Image of the Day / Afropian

Statement dressing…If you want to make a fashion statement, then how better to do that than with this dramatic bark-cloth dress by Afropian, the Pan-African lifestyle brand founded by Cameroonian entrepreneur Horte

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



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LIONESS BOOK REVIEWS

Featured
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul

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