Source: KTN Kenya | published on Febrauary 6, 2011
KTN's Money and Power programme features Kenya's femme fatale of business, Tabitha Karanja. Her's is a David and Goliath type- story. When she first opened her distillery, many thought she was crazy to enter the brewing business which was then a monopoly of the East African Breweries Limited. The challenges were many, but she has managed to rise to become an industrialist while running a billion shilling brewer that's still growing. KTN's Cynthia Nyamai spoke to Tabitha Karanja about "the money and power".
- Tabitha Karanja is founder and CEO of Keroche Breweries. She is one of Kenya's leading entrepreneurs, a remarkable trailblazer and an example of a woman made good against all the odds. Tabitha chose to venture where none before her had dared. She took on an 87-year-old business monopoly and entered an industry with a deeply entrenched male gender stereotype. Tabitha broke the mould to become Kenya’s first home-grown beer and alcoholic drink manufacturer. Today, her company's state-of-the-art factory produces 10,000 bottles of gin and ready-to-drink vodka, as well as 15,000 bottles of beer per hour.