We have all seen them - those television adverts that make really big promises to fix your problems without any effort. Those typical ‘lose weight quickly without exercising or eating healthily’ products come to mind as an example. For those consumers who are desperate enough for a solution but don’t want to make the necessary life changes that would fix the problem for good, these products could seem tempting. It’s the same in business - if you are struggling to deal with a problem or a pain point that is keeping you awake at night, it can be tempting to try and find a quick fix. But the bottom line is that there is no such thing - all you are doing is deferring, putting off the inevitable decision or action that needs to be taken. As hard as it is at the time to own up to and deal with any problem you are facing, it has to be done. You need to stop procrastinating, trust your instincts, and find the essential solutions to those problems for the long term. Once again, remember that there is no such thing as a ‘quick fix’.