Create a mission to feel good about

It’s a human need - we all like to feel good about the work we do and the contribution we are making - to the world, to our businesses, to the lives of others. But when it comes to trying to attract the best young talent to your company and brand, Millennials genuinely like to feel their efforts are making a difference. They want to align themselves to a mission and vision they can feel good about, to a company that has shared values. They want to know that the company and brand they choose to work with has a purpose they can get behind. So how are you communicating your mission, your vision, and your company values, not only to your customers, but also to the new generation of people you would like to work for you? If your company has a mission and a purpose that appeals to talented people, they will feel good about getting things done and they will be ready to work hard for you.