Design your entrepreneurial life your own way

How often as entrepreneurs do we think we can do it all - keep juggling all the various balls in our lives at the same time, 24 hours a day, 7 days a week, year in and year out, as we build our businesses? But it inevitably comes at a price and something has to give, usually in our personal lives. I was reading a great book this weekend that offers some perspective on this approach to better managing an entrepreneurial life. Design Your Life by Pernille Spiers-Lopez, who was the President and CEO of IKEA North America for ten years, believes it’s about creating a more balanced paradigm of living. Rather than women trying to pursue an unattainable idea of perfection where you can have it all, she suggests it should be more about discovering your own definition of entrepreneurial success and designing a life guided by your personal values. Her advice is to say goodbye to the illusion of being perfect, and instead have the courage to live the life that makes sense to you.