How to see challenges as opportunities

Entrepreneurs tend to have a different way of seeing the world - with an opportunistic lens. For example, where your average consumer might complain about the lack of a particular product or service that they need in their country or city, or something that needs dramatically improving, an entrepreneur would see those needs as potential businesses in the making. Just look at someone like Richard Branson whose entrepreneurial ventures into the world of aviation, banking, exercise and leisure, were all stimulated by his seizing on an opportunity to do things differently, better and more creatively. Similarly, social entrepreneurs are driven by a need to find solutions to key social and environmental challenges through viable business models that allow them to make money and make a difference, once again turning those challenges into real opportunities. As Richard Branson says, “By turning challenges into opportunities you will find success you never realized you were capable of achieving.” Something to think about!