Being an entrepreneur means that negotiation is part of everyday life, but for many it’s hard to do, meaning that often opportunities get left behind on the negotiation table. Yet, like so many other things in life and business, negotiation is a skill that can be learned. Being a good negotiator starts with great preparation. Before walking into any negotiation situation, it’s essential to have done your research on the people or companies you are in discussions with, to have a good appreciation of your own value proposition, and to know how many potential options are on the table. You also need to practice your pitch, know your USPs, and have answers to all the potential questions that could be asked at the ready. During a negotiation, it can be tempting to simply say yes to the first proposed deal, just because it is offered. Yet, if you have done your homework and really know your value, then don’t be afraid to say no if you are not happy with what’s being offered. Propose an alternative that is within your value proposition. Finally, be confident - you are much more likely to get what you are aiming for if you know how to confidently ask for it.

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