When we talk about being innovative, we typically think about those rare game-changers who create something completely revolutionary that changes our lives and the world we live in. Yet more often than not, being innovative is often a case of rethinking an existing idea, product, or traditional way of doing something, and finding ways to make it better or work differently. Often the most creative and innovative businesses are those that combine existing ideas but take a more ‘out of the box’ approach to finding a fresh solution, in the process creating something that feels vibrant and new. Sometimes, reimagining the world opens up huge possibilities for new innovations and entrepreneurial opportunities. But the trick to success is learning to recognise that often it’s just as exciting to take existing ideas and concepts and reinvent them to meet the challenges of a changing world, rather than starting with a completely blank piece of paper.