So what’s the difference between an entrepreneur and a wantrepreneur? The answer is, in the words of Nike, they ‘Just Do It’. Entrepreneurs do what they say they’re going to do, they take their ideas and they turn them into businesses, products, service offerings and innovations. On the flip side, wantrepreneurs never get past talking about starting up a business, it only ever remains an idea. What separates them is action, and that’s just as important to the entrepreneurial journey as passion and determination in the early days. As entrepreneurs, action means taking that initial leap of faith and just launching, even if the concept is not fully tested, or the website is not fully ready, or the product is not as refined as it could be. Entrepreneurs realise quickly that getting to market is key, and being first to market if the business concept is innovative, is critical. It’s all too easy in the formative startup phase to think you have to be perfect before you launch and therefore keep delaying and procrastinating, instead of taking the leap of faith and just doing it. Entrepreneurs learn as they go, but one of the biggest lessons to learn is that action is key - you can have the best product, service or business concept but if no-one knows about it then it remains simply an idea. And, that is ultimately what separates entrepreneurs from wantrepreneurs.