If you're in the throws of launching a startup you'll know what I mean by this -- for most entrepreneurs your business is started from a place of love. You invest so much of yourself into the new venture -- your passion, commitment, and dare I say your love! It's an all consuming relationship. It's your baby! And, just like any relationship those early giddy days slowly start to be clouded and replaced by every day tedium, the ups and downs, the rocky road, the knocks and bruises that go hand-in-hand with being an entrepreneur. So, this is why it is so important to hold on to the things that influenced you to startup in the first place. It's a good idea to find a quiet moment every day to reflect on this question: Why do I do what I do? And, hopefully you fall in love with your business all over again.