Harnessing the power of social media to build your brand

Do you remember a time without social media, when there was no Facebook, Twitter, Instagram, Snapchat? It feels like social media has been part of our daily lives for ever and part of our everyday language. Over the past decade in the world of the entrepreneur, social media has become an intrinsic part of the business brand-building process, a fast, efficient way of engaging with audiences and potential customers on a daily basis. It has brought the world and its marketplaces closer to us as entrepreneurs, and provided a mechanism to get people talking about, and connecting with, our products and brands without the need for big marketing budgets. Social media has probably been the biggest game-changer for the startup, helping to level the playing field and allowing access to markets for even the smallest of businesses to play in. But like anything, harnessing the power of social media to build your brand takes effort and consistent hard work. Social media platforms need to be fed regularly, often daily or even hourly, to reap the rewards of constant engagement with customers and your brand. Think of it like having a beloved pet at home - it needs feeding at regular intervals with great nourishment in order for it to thrive. It’s the same with your social media platforms - you need to keep feeding them with great content on a regular basis in order for them to really connect your business and brand with your audiences. Something to think about as you get ready to tweet or post to Facebook this morning!