Want to start a business? Solve a problem.

Many highly successful entrepreneurs started out on their business journeys inspired not by one simple innovative idea, but instead by their need to solve a particular problem. It might be a problem facing other entrepreneurs in their businesses, or it could be a problem facing society or the environment - but finding solutions to key challenges in business or life is a great starting point for a business. It means people will be interested in, and want what you are creating.