Sheer tenacity gets entrepreneurs through the inevitable tough times

Look at the key traits of any highly successful entrepreneur and the chances are that sheer tenacity will rank there highly. It’s inevitable that any great company or brand will go through challenging times at some point during its journey to success; periods of time when things are just difficult - perhaps a new product development process takes too long to get to market and is beaten to the punch by a competitor; or when a fundraising round for an expansion project hits some unexpected hurdles; or when the media starts to question the company and its leadership publicly. At times like this, entrepreneurs as the passionate founders of their companies and brands need every ounce of their tenacity to keep believing when others don’t, keep going when it gets hard, keep employees engaged and committed during the tough times, and lead from the front.