My own personal leisure habits, like so many other people’s, have had to adapt to the Covid-impacted world we live in. Whereas in the past, I would have spent my precious leisure time visiting an art gallery or attending a concert to see a performance by a favourite artist or composer, today all my leisure experiences are virtual. One thing I have noticed is that this virtual world has made me more open to trying new things. For example, so far this month I have attended a virtual masterclass by a leading author; a classical concert; and a contemporary dance performance, all streamed to my laptop. As much as I miss the thrill of the live performances and can’t wait until I can attend them safely again in person, I have become a big fan of live streaming and the virtual experience. From a business perspective, our recent collaborative “Women and the Changing Face of Entrepreneurship in Africa” Conference in partnership with Harvard University’s Center for African Studies, which was streamed via Zoom and Facebook Live, was a great example of making an important event accessible and available to everyone in our community as it happened. It is a reminder to all of us, as entrepreneurs, that it is easier now than it has ever been to create memorable experiences that connect our businesses and our brands with our customers.

Have yourself an inspired entrepreneurial day! — Melanie

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