As entrepreneurs and women here on the African continent, we often forget that we have an intrinsic superpower that we can use to our advantage - and that is the power of the purse, our buying power. What big corporations, government, retailers, and business owners sometimes tend to forget is that women influence almost all purchasing decisions - from the cars we drive, to the houses we buy, to the retail products we consume, to the travel decisions we make, and so on. Our real superpower as women is our buying power and our influence over what sells in the marketplace. So with that in mind, as women entrepreneurs it makes sense to leverage that superpower when it comes to building our own businesses and creating products for the marketplace. By talking to women consumers and to our fellow women entrepreneurs, by listening to what they need and want, and by supporting one another in our businesses, we can really make that superpower of the purse work for us.
Have yourself an inspired entrepreneurial day! - Melanie