The path to building a business is never a straight one

Over the past few weeks, I have been touring the African continent with our Lioness Lean In events. And in each country I have visited, one common theme has emerged. The need to be open to constant change in business. The hundreds of women entrepreneurs I have met on my travels have shared their personal stories of how they started out in business with one idea, but over time that idea has changed several times. It could be due to changing market conditions, or customer feedback, or simply new opportunities emerging to create new products or services. The lesson to be learned is that the path to building a business is never a straight one. It’s about enjoying the journey, no matter where it takes you.