Every launch is a change from the status quo that generates uncertainty, fears of failure, and self doubt. But launches can and should inspire.The Launch book by Sanyin Siang draws on first hand stories from industry leaders and serial launchers. It weaves together wisdom and reflective exercises with authenticity and passion. Readers will find this a thoughtful and relatable guide to help them succeed with their practical launch journeys.
Whether we are exploring a new idea, new career, or new endeavour, we encounter self-doubt, fear of failure and risks and these can hold us back from taking the next step. In The Launch Book, Sanyin Siang draws on her vast experience of behavioural economics, psychology, and self-leadership principles, to create a series of practical strategies and exercises that will give you a jumpstart and position you for success immediately after launch. It also draws on ideas such as turning failures into brilliant mistakes, and many more. Short, sharp, snappy and impactful. This book makes any launch achievable.
What is a launch? Whether it’s about starting a new habit or a new business, what is inherent in every launch is change. It’s change from the progression of the current path into a newly imagined one. It’s change from the status quo. That’s why launches can be energetic - and also why they can also be so hard to initiate.
A key mindset is to approach any launch process as a discovery process. The outcome is not always controllable, but you can control the inputs. And what you learn in the process can be the foundation for a future launch.
No successful launch is ever done in a silo. Everyone needs emotional support, advice, feedback, championship, thought-partnership, and the ability to shape ideas for improvement and relevance. Not all of these can be found in one person. They need to be built with a tribe of people you can trust.
I can’t promise that the outcome of reading this book will lead you to a successful launch. But I can promise that the concepts, stories and questions in this book will enable you to be more reflective and position you more ably for a positive experience and outcome.
About the author
Sanyin Siang is on a mission to discover and enable greatness in others. Whether it in her work as a CEO coach, as an educator, startup advisor, author, she teaches individuals and organizations find the champions within themselves and then gives them the tools to keep on winning. Sanyin co-founded and leads Duke University's Coach K Center on Leadership & Ethics at its Fuqua School of Business and a professor with Duke's Pratt School of Engineering. The center is a leadership laboratory that convenes think tank gatherings across sectors to explore today’s complex leadership challenges. Sanyin has worked with 4 Star Generals, world-class CEOs, athletes, and Nobel laureates. Her ideas on leading innovation, storytelling, culture in an age of disruption, and sports business have been featured in NYTimes, Fortune, Forbes, and the Wall Street Journal. She is named 2 years in a row to LinkedIn’s Top 20 Global Influencer Voices (2017 & 2018). She is member of the 86th Joint Civilian Orientation Conference, the Department of Defense’s oldest civilian program. Her book - The Launch Book: Motivational Stories for Launching Your Idea, Business, or Next Career, which inspires readers through stories of different leaders and gives them an action plan for leveraging change using behavioral science concepts. She is also an Advisor for GV (Google Ventures) and Sports Innovation Lab, a Faculty with Storylab at Duke, and serves on the boards of the Emily K Center and NC Museum of Life & Science.
Why LoA loves it….
So often, both established and aspirant women entrepreneurs have great ideas but they often struggle to turn those ideas into practical new business concepts, products or services. In her new book, Sanyin Siang provides a refreshing look at how to get over the inertia, battle the confidence demons, and just launch. By using practical examples from others sharing their own experiences, this is not just a how-to-launch book but rather an inspirational and practical coaching guide to get you over the hump and into launch mode. It’s a real must-read for anyone who is just bursting to turn their idea into reality. --- Melanie Hawken, founder and ceo of Lionesses of Africa