“I think many people really want to do good, but they don’t necessarily know how, ... becoming involved with a product that does facilitates this need.”
- Nelia Annandale is founder of Keedo Kids a company she launched in 1993 to manufacture designer children’s clothing in a socially responsible and ethical manner. It took a life-threatening accident for Nelia Annandale to finally overcome her fear of starting a business. Battling to find comfortable, fun, colourful clothing that was soft on her twins’ skin, Nelia decided to create a range of clothing that suited her needs and was kind to the environment. This led to the birth of Keedo back in 1993. In 2016 Cape Union Mart Group acquired Keedo and today the chain of 25 stores and a factory continues to operate independently under Nelia's stewardship.