In her new book, "Entrepreneurship is a Mindset not a Store Front”, Yolanda Conley Shields, shows just how to create the type of mindset that shapes your understanding of how to stay focused in business. She gives practical advice and information on what it takes to keep you moving on your business journey, and how to stayinnovative in order to create great ideas, seize new opportunities and facilitate change that makes breakthroughs.
Look up the definition of an entrepreneurial mindset and it will tell you that it refers to a specific state of mind which orientates human conduct towards entrepreneurial activities and outcomes. One of the key traits of individuals who have an inbuilt entrepreneurial mindsets is that they are often drawn to exciting new opportunities, a desire to innovate and to create new products, new ways of doing things, and new solutions to key challenges. In "Entrepreneurship is a Mindset not a Store Front”, Yolanda Conley Shields, demonstrates to both aspirant and existing entrepreneurs how to build transformational long-term sustainable businesses, combined with a dynamic vibrant entrepreneurial atmosphere within any company.
Stories of heroic struggle against odds, survival and eventual triumph have always inspired people, given them hope, courage to fight, and encouraged them to persevere. What will your story be?
Starting a business it tough, staying business is even tougher….. However, studies also show that failed entrepreneurs are far more likely to be successful in their second go-around, provided they try again.
About the author
Yolanda conley Shields has over 20 years of experience as a business leader and also does international workforce development and Social Entrepreneurship work in the continent of Africa and other 3rd World Countries. She is a much sought after speaker and trainer in the area of small business and nonprofit business strategy, project management, diversity, HRM, career development, and social entrepreneurship and has traveled extensively throughout the United States, France and Africa. She has earned a B.S. in Education and Social Work (APSU) MBA 2016 (HRM~Entrepreneurship). She has been appointed by Tennessee Governor Bill Haslam to the Statewide Disability board and the Labor and Workforce Development Board for the State of Tennessee and Vice Chair the Oversight committee. She has assisted over 20 corporations in the areas of fund development, staff development, strategic planning, executive coaching/training, business operations and celebrity charity management.
Why LoA loves it….
There is no doubt about it, entrepreneurial success comes through having the right mindset, a ‘can do’ and ‘never give up’ attitude to building a business and making a dream happen. Successful entrepreneurs all demonstrate a mindset that encapsulates this attitude and in her new book, "Entrepreneurship is a Mindset not a Store Front”, Yolanda Conley Shields takes readers on a journey of discovery, to find that mindset for business success. Well worth a read! --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa