As every start-up knows, in the early days you have to wear many hats and fulfill many roles, it’s just part of the journey. But not every entrepreneur is a natural marketeer, or a talented designer and content creator, or a detail oriented accountant or business strategist. And, taking on a specialist workforce during the start-up phase may simply not be an option. So it makes sense to work with freelancers who bring their skills and expertise to the table and undertake individual projects or key tasks when needed. The advantages of this approach can be seen on both sides. The freelancer gets the opportunity to build a multiple client and work portfolio, and the entrepreneur finds a solution to dealing with non-core work demands as they happen, freeing up essential time to focus on the things that matter most in the business. Time is a precious commodity to any entrepreneur, so it makes sense to ensure that it is maximized by outsourcing to specialist freelancers when needed.