The importance of following up

There's a saying that goes, “The fortune is in the follow-up.” Ask any successful entrepreneur and they will tell you that one of the most important and impactful activities is following up with customers. And it makes sense! It’s said that a typical customer will need to hear from you an average of seven times before they finally decide to make a purchase. Seven times! That’s why following up is key to success. Remember that great customer service and prompt follow-up has the potential to influence a customer’s overall experience with your company. It affects the way they feel about your business; it affects their decision-making; and it can result in that all important sale. So make sure your follow-ups are taken seriously as part of your business processes.