How often in business are you rolling along nicely, on an upward trajectory, with business looking good, and then life throws you a curve ball. All of a sudden, everything you thought looked certain is suddenly in doubt. Your plans which looked great on paper are now looking more like theory than practice. At times like this, it is useful remembering that business is like the stock market. There will be the inevitable ups and downs, but hopefully a positive upward trajectory will happen over time. During the downturns, it is essential to revisit plans, make adjustments for new business conditions, and keep focused and positive. A sustainable business is defined by how it makes it successfully through the challenging periods, not by how it breezes through the good times.

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