What’s the value of your Social Currency?

The late French sociologist and expert on social capital theory, Pierre Bourdieu, coined the term Social Currency, which describes the resources and abilities created and accessible through presence in offline or online networks and communities. He believed that great value can be derived from social participation through such networks and that personal Social Currency can be used to measure an individual’s online influence and access to influencers, derived from their presence on social media sites. Today, it has become more popular because tracking tools, analytics and other technologies make it easier to track and compare Social Currency. From a personal and brand positioning perspective, where getting the competitive edge can be crucial to successfully tapping into new business opportunities, your Social Currency could provide that extra USP you are looking for.