Stand out from the crowd

A brilliant business idea is not always one that is revolutionary, sometimes it’s a case of taking an existing concept and moving it in a new direction, making it stand out from the competitors. I was reminded of this fact when I saw a great photograph in a magazine article of a row of plain white lace-up tennis sneakers, and then the eye-popping sight of a pair of striking red lace-up hi-top sneakers in the middle of them all. It was a great example of how a traditional product concept was taken to a whole new level by someone seeing the opportunity to create something exciting and new from an existing idea. As entrepreneurs, we can all take the same approach in our own businesses. We can look for opportunities to push existing concepts into new terrain, to rethink and reimagine how things work, and find new ways of doing things. So, how do you plan to stand out from the crowd?